Hook Tribe - About Us

hook tribe clothing - about us

Hook Tribe was established in 2001 by Artist and Avid Waterman, Jesse Wilhelm. During his adventures in New Zealand, Jesse discovered the 'hei matau" or the fish hook necklace. Historically, throughout Polynesia, wear a hook provided a useful tool and a means for survival. The hook became known to represent safe passage over water, strength, good luck, as well as prosperity, fertility, and good health. Jesse was immediately drawn to the hook, and it's symbolism. He felt inspired to translate the significance of the hook to other water enthusiasts, and Hook Tribe was born.

Hook Tribe has since developed into a unique, water lifestyle brand. We showcase the powerful meanings behind the hook; choosing "Safe Passage" as our motto! Our focus is on the beauty and simplicity of Polynesian design, combined with high-quality standards, to deliver exceptional apparel and accessories. Whether you paddle, fish, surf, sail, dive, or just love the water... we appreciate your style and, hope you'll enjoy ours!